Better deals start with better numbers
D for Deals exists for one reason: too many property investors lose money on deals that never stacked up in the first place. A spreadsheet error, an optimistic rent, a forgotten cost — and a "great deal" quietly becomes a liability. We build the tools and the plain-English guidance that help UK investors avoid exactly that.
What we do
We give you the same analysis a careful investor or a lender would run, without the jargon or the £997 course. Our calculators cover the numbers that actually decide a deal — rental yield, stamp duty, BRRR capital recycling and full mortgaged cash-on-cash returns — all using current UK figures. Our blog turns market news and strategy into something you can act on, not just nod along to.
Who it's for
First-time landlords sizing up their first buy-to-let. Portfolio investors comparing a BRRR against a straight BTL. Deal packagers who need to show their numbers hold up. If you're serious about UK property and you want the maths to be right, you're in the right place.
How we think about deals
Three principles run through everything here. First, net beats gross — a headline yield means nothing until management, voids, maintenance and finance come out. Second, stress-test before you sign — a deal that only works at today's rate isn't a deal, it's a bet. Third, capital efficiency compounds — getting your money back out (the heart of BRRR) is what lets a portfolio grow without endless fresh cash.
